This morning, Derrick Mains, CEO of GreenNurture was be featured on Stan Hexom’s show, Energy Dynamics.
Broadcast from the Phoenix studios of KFNX 1100.
Hexom, whose weekly show focuses on topics such as solar, green buildings and energy efficiency, inquired about the role of ‘micro-sustainability’ and how organizations that promote want to go green can get started.
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Derrick talked about the ’sleeping giant’ that executives could educate and energize in ways that affect the company’s bottom line. “Leaving the light on, or not reporting a broken sprinkler head, not only costs the company money, but ultimately costs jobs.” We need to point to the correlation between micro eco-actions and the bottom line.
He talked of recognition, a rewards mechanism, and pledging. The last, explained Derrick, is under-used; research shows that getting people to make a commitment has a direct bearing on their long-term actions.
Great Quotes:
“Sustainability is an inside job” – Stan Hexom
“Sustainability is the next dot-com” – Derrick Mains
“Arizona could be the epicenter of the big sustainability movement” - – Derrick Mains
More from GreenNurture
- “Something’s happening Arizona, and you’re right in the middle of it!”
- Who Wants To Be A Trillionaire? A ‘Manifesto for Sustainability’ in Arizona
- Radio interview on KFNX 1100
