“Anyone who believes exponential growth can go on forever in a finite world is either a madman or an economist.” — Kenneth Boulding (Economist)
With world population projected to reach 9.2 billion by the year 2050, the challenge of managing the earth’s resources more efficiently becomes ever more critical every day.
Companies and organizations everywhere are rising to the challenge. Pepsi just announced it has created a “plastic” bottle that looks identical to its current petroleum based plastic bottles. The new bottles, however, are made entirely from plant based materials.
Pepsi plans to use leftovers from its food business, such as orange peels, oat hulls, potato scraps and other leftovers as resources for manufacturing the bottles, thus helping Pepsi reduce its carbon footprint. Pepsi will be testing the bottles in 2012 (see full article at http://www.businessweek.com/ap/financialnews/D9LVJI5G0.htm).
What can your business innovate to help create a more sustainable future?
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