Here’s a great document by the National Environmental Education Foundation, or NEEF.
In their report about aligning corporate sustainability values and everyday business practices, they feature case studies from Cisco, HP. Walmart, Johnson & Johnson, and Stonyfield. It is about identifying and empowering employees in aligning day-to-day operations with corporate values.
Sounds familiar?
It will, if you look how the social media-based application from GreenNurture works. The tool answers all of the six requirements defined, that address the need for more information, incentivization and tracking.
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